Retail Giant Macy’s Joins The Rest Of America By Excluding Black Fathers In Their New AD! (Live Broadcast)
by Tj Sotomayor November 19, 2018 0 commentsThis Is Insane!
By: Tommy “Tj” Sotomayor
A New Macy’s Holiday Ad Includes A Black Family But Excludes A Father And People Are Not Happy
“The Black father gets snubbed every time,” one Twitter user said.
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It’s the most wonderful time of the year, and companies are looking to target consumers in the most creative way possible. For Macy’s, however, shoppers claim the department store chain missed the mark with its new seasonal campaign.
In a newly released holiday ad, the retail giant depicts images of families comfortably dressed in matching pajama sets. In one of the photos, the father is noticeably absent. Coincidentally, dad is only missing from the Black family featured.
Naturally, the Internet caught wind of the wild omission and dragged Macy’s for feeding the absent Black father trope.
One Twitter user implied that subliminal messaging is everything, and the department store should consider the mindset of the consumer before releasing such an advert.
Si’rus (Sir) Masters@SirusMastersCan anyone detect whats wrong w/this Macy’s ad? In a World where Magic of Subliminal Messages impact our Conscious w/out havng to go through the Subconscious for permission to enter. Making Subliminal Messages more effective than direct blunt messages ‘to help create reality!!!!*
Another retorted, “Apparently Black men aren’t capable of raising happy families.”
Cali Chulo@Cali_ChuloMacy’s holiday ad. Apparently black men aren’t capable of raising happy families.
Not only is the campaign degrading to Black people, but another commenter also added that the ad is even more disrespectful to Black women.
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